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A new company for broadcasting for mobile phone will be established by
five companies such as DoCoMo, Fuji.
Five companies (NTT DoCoMo, Fuji Television, Nippon Broadcasting System, Sky Perfect
Communications (SKAPA), and C. Itoh & Co. Ltd.) cooperate to establish a broadcasting
company for mobile phone. A new company is established within this year, it
works on the program production for mobile phone and the service development
jointly, and the establishment of a broadcasting station is examined. Uniting
communication and broadcasting, by the major companies of the communication and
broadcasting, will be advanced not only for internet but also for mobile phone
business.
First of all, a program exclusively for mobile phone is produced.
--The same TV program as the one received at home can be broadcasted by One
Segment TV. One Segment TV, started in April this year, can send the clear
picture and character information. The Ministry of Public Management, Home
Affairs, Posts and Telecommunications is studying to grant to broadcast of a
program exclusively for mobile phone in 2008.
---Special broadcasting
station establishment is examined. It is an idea to newly establish the
broadcasting station because the digitalization of the television is completed
in 2011 and the frequency band of the analog broadcasting becomes empty and to
acquire a part of an empty frequency band from the Ministry of Public
Management, Home Affairs, Posts and Telecommunications becomes feasible.
---Broadcasting of One Segment TV for mobile phone has not contributed to
earnings of broadcasting companies and the mobile phone companies yet. When a
special program exclusively for mobile phone is lifted, it becomes easy to be
able to acquire the advertisement, and to create profitable service such as mail
order etc.
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Comment on the above article.
Important points of the article are, One Segment TV operator can broadcast a
special program exclusively for mobile phone after 2008, and two or more
channels can be used by One Segment TV operator by the new frequency allocation
after 2011.
The difference of mobile phone system and broadcasting system shall be studied.
Although both can work for broadcasting for mobile phone, the account system in
the cellular phone is especially exquisite and different from the account
system in the broadcasting.
The service charge can be calculated
according to the usage in the cellular phone system. Meanwhile, the monthly service
charge should be fixed in the broadcasting system such as satellite TV.
The band of 4.3MHZ is needed for ten channels when allocating 430KHZ, like One
Segment TV, for one channel. 4.3MHZ
seems too much for the mobile operator who is running frequency allocation
tightly because of enough mobile phone users. However, NTT DoCoMo
experimentally succeeded to increase the transmission efficiency ten times, 4.3MHZ
frequency allocation becomes feasible in near future. Softbank once scheduled
to allocate 16channels for broadcasting for mobile phone.
By ten channels, the operator for broadcasting for mobile phone can offer
programs such as, Nikkei news, English CNN news, the sports channel, the
cooking program, the musical program, the TV shopping, the program specially
for children, a premium channel, a regular channel, an economy channel, etc.
When the customer of the economy channel wants to see world soccer a couple of
days only with the sports channel, the operator for mobile phone system can add monthly charge
only for a couple of days of sports channel, also charging for the premium
channel by the use time may become possible.
Detailed use data according to the region, generation, occupation can be
acquired in the mobile phone system easily. The use of the customer data for
public communication company to increase the sale must be forbidden, however, if
they get user consent as a monitor, customer data can be used. Analyzing these
valuable data, the operator can create better program, a persuasive explanation
for the advertiser becomes feasible and increase sales of advertisement becomes
feasible.
There is a possibility
that the user will shift to the cellular phone entrepreneur who can broadcast
these good quality broadcast programs in the future.
.Comparison for broadcasting with digital TV and mobile phone system,
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