January 4, 2007 Nihon Keizai Shimbun

Next generation high speed transmission system by NTT DoCoMo,
260 times faster than the current system, cost in 1/10.
Transmission charge will be less expensive by 2010

NTT DoCoMo introduces high-speed communication service "Super 3G". The communication speed at the optical line level by using the cellular phone will beａｃｃｏｍｐｌｉｓｈｅｄ by 2010. NTT DoCoMo keeps improving the main equipment instead of constructing totally new equipment, and the amount of the investment being suppressed to one tenth of the third generation though the transmission rate is increased by a factor of 260 compared with the (3G).

- - - - Sending and receiving big data files currently used by the personal computer become possible by mobile phone.

- - --MNP(Mobile Number Portability) started last October, and the competition has intensified. NTT DoCoMo will suppress new capital investment thinking that the customer acquisition becomes difficult when the mobile phone charge is high.

January 5, 2007   Nihon  Keizai  Shimbun

NTT DoCoMo acquires Nippon Television Network’s equity.
3% of total equity at 13.3 billion yen
Strengthening tie with Nippon Television Network to get better contents for One Segment TV

NTT DoCoMo announced that they had acquired 3.0% of Nippon Television Network Corporation’s total equity on the January 4 2007.  Nippon Television Network’s know how for producing movie pictures will be important when broadband (sending　and receiving big data files in high speed) and One Segment TV become popular in mobile phone business.

- - - -Since last year, NTT DoCoMo has accelerated a strategic investment in various media companies.

- - - NTT DoCoMo expects to secure moving pictures from these companies for high-speed communication service.

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Comment on the above-mentioned article

Above-mentioned two articles are closely related. It tells a big turning point where the technical improvement of the cellular phone changes the culture of the cellular phone.

Many experts foresee the change of mobile phone usage when broadband and worldwide common specifications are used. Mobile phone users will use their mobile phone just like they use their personal computer.

260 times faster transmission speed than current system means, 260 times bigger amount of information could be sent. Who create the demand in 1/10 of the cost for such a big supply capacity becomes important. The cellular phone entrepreneur is controlling everything from the infrastructure maintenance to the contents supply; this could be difficult for mobile phone broadband age.

The contents aggregator will play a leading part as MVNO (mobile virtual network operator, company who does not own mobile phone equipment and use mobile phone equipment for sending and receiving their contents) for mobile phone broadband age. Powerful contents aggregator would be Yahoo, Nifty, BIGLOBE, Gyao, Avex, J:COM, ITSCOM, SKYPerfect TV, etc.

These companies are currently supplying contents by one way or by interactive. They would become broadcaster for mobile phone by using more than 100channels just like American cable TV companies are doing to satisfy various customer needs.